Developed a social media campaign highlighting affordable student dining and shopping options across multiple episodes. The process started with brainstorming relevant vendors and story angles, then moved into scripting and storyboarding each episode's narrative flow and visual sequences. I created branded graphics to maintain series consistency, filmed on location at each vendor, capturing food prep and atmosphere, and edited the footage into engaging, fast-paced videos. After recording voiceover narration to tie each story together, I posted the content across Instagram and TikTok, tracking metrics like views, engagement, and shares to understand what resonated with students. This performance data informed adjustments to future episodes, helping me refine the storytelling approach and build a recognizable content series that successfully drove awareness of Husky Card vendors while establishing a repeatable production workflow.