During my 6-month co-op with Northeastern's Student Life Operations, I designed a diverse range of social media content that brought campus programming to life across Instagram, YouTube, and other digital platforms. From engaging Instagram Reels and YouTube Shorts to graphics and promotional assets, I developed visually engaging content that balanced Northeastern's brand standards with student-focused messaging that drives engagement on social media. Working across multiple campaigns and initiatives, I created both individual pieces and developed social content campaigns that enabled the Student Life team to connect with students in dynamic, platform-optimized ways.